Nonprofit SEO: Stop prospecting for donors and volunteers the hard way...
Today, finding donors and volunteers is tough!
There's no doubt, it's probably the most difficult lesson for anyone who raises funds to learn. Frankly, fundraising is the only subject you can't fake.
Of course, some people will say you can do fine without marketing your website and having an understanding of website promotion techniques such as search engine optimization. WRONG!
Jupiter Research reported that 85 million households used the internet in 2007. By 2013, the number of internet households in the US will grow to 98 million. This means that in the next five years, almost 80 percent of the overall US population will be online.
What's more, in 2006, donors flocked online to give an estimated $6.87 billion to non-profit groups in the United States via the internet.
Even more astounding is that in 2007, that figure jumped to over $10 billion--a 52% increase!
These numbers make it clear that your website must be your #1 marketing tool to reach more donors and volunteers on the internet.
What is SEO?
The web is a very competitive space--today there are over 11 billion web pages, so you need a plan of action.
Search Engine Optimization (SEO) is a kind of magic. It's an internet marketing tool that helps raise your website's visibility on Google, Yahoo!, and other search engines.
As a result, SEO puts you in an excellent position to expand your market reach so that people can find you on the internet. This translates into more traffic and more potential supporters and more revenue.
What is Non profit SEO?
Non profit SEO means making the most of several areas crucial to attracting more supporters online. This includes:
• Value of content
• Value of inbound linking and references to your site
• The ability to promote your online presence on a variety of high-value website partners, including fellow non profits, newspapers and other online publications, and higher education websites.
These can often outweigh the expensive, elaborate options that businesses use to gain rankings, thus making nonprofit SEO very affordable.
Therefore, whether your organization is large or small, non profit SEO should be a high priority.
Hope Primas & Associates can help. We deliver professional non profit SEO, website marketing, and traffic analysis services:
Non profit SEO Content
Local Search SEO
Keyword Research to find perfect keywords for your site
Make web pages search engine perfect
Search Engine Optimization Comparison of 3 Competitors
Manual Search Engine Submission of website to Google, Yahoo! and MSN
Initial ranking report of your website on Google, Yahoo! and MSN.
Up to 7 traffic reports
Before and after Traffic Analysis
Reports delivered straight to your desktop
Today's non profit organizations MUST use the power of the internet to get the most out of their fundraising efforts. And, now's the time to decide how and where you're going to spend your (limited) marketing budget.
To do just that, Click here if you want to get top rankings on Google or call 610-324-7956 (Philadelphia office) or (717) 303-3740(Harrisburg office) for your FREE, no obligation estimate on a website analysis and consultation.
P.S. Read the Pew Internet Project, a report on search engine usage here
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